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Digital Marketing – Web, Analytics, Social Media and Email
Course Aims
Social media marketing is important for business so at the end of this course you will be able to plan and implement a successful social media marketing strategy for your company. You will have the knowledge and skills to use email marketing, affiliate marketing, social media tools such as Twitter, podcasting and blogging, use Facebook to create a LIKE page and increase traffic to your FAN page.
Course Outline
Email Marketing and Affiliate Marketing
- Introduction to Web sites
- Introduction to autoresponders and eBooks
- Using autoresponders to build a list
- Affiliate marketing and increasing Web site traffic
Social Media Tools used for Marketing
- Introduction to Social Media Marketing
- How to use Twitter
- Movie Maker
- WordPress – Blogging on the Web
Social Media Marketing with Facebook
- Facebook – Create your Personal Profile
- Facebook – Creating your LIKE page
- Facebook – Increasing traffic to LIKE pages
Duration/Start
Tuesday and Wednesday, 10am – 3pm, 2 days
Entry Requirements
Participants should have a general knowledge of information technology and be familiar with the internet and web.
Fee
€150