Digital Marketing


Digital Marketing – Web, Analytics, Social Media and Email

Course Aims
Social media marketing is important for business so at the end of this course you will be able to plan and implement a successful social media marketing strategy for your company.  You will have the knowledge and skills to use email marketing, affiliate marketing, social media tools such as Twitter, podcasting and blogging, use Facebook to create a LIKE page and increase traffic to your FAN page.

Course Outline

Email Marketing and Affiliate Marketing

  • Introduction to Web sites
  • Introduction to autoresponders and eBooks
  • Using autoresponders to build a list
  • Affiliate marketing and increasing Web site traffic

Social Media Tools used for Marketing

  • Introduction to Social Media Marketing
  • How to use Twitter
  • Movie Maker
  • WordPress – Blogging on the Web

Social Media Marketing with Facebook

  • Facebook – Create your Personal Profile
  • Facebook – Creating your LIKE page
  • Facebook – Increasing traffic to LIKE pages

Tuesday and Wednesday, 10am – 3pm, 2 days

Entry Requirements
Participants should have a general knowledge of information technology and be familiar with the internet and web.


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