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Certificate in Behavioural Studies – Fetac Level 5
Course Aim
- This course will be of interest to anyone who wants to explore why people behave in certain ways.
- It will also interest people managers, marketing staff, business owners who want to understand behaviour and apply it to business, management and marketing.
- The learner will develop insights to help them predict behaviour in a range of social, cultural and organisational contexts.
- Learners will explore concepts such as the influence of perception, motivation, personality, social groups/class and culture on consumer decision-making.
- The module will also provide a solid foundation for higher level studies in business, marketing or social studies.
- Candidates can go on to study other business modules and progress to further qualifications in business or management.
Course Outline
- Introduction to the study of human behaviour.
- Methods used to research behaviour.
- Practical applications of the study of behaviour, e.g., marketing, managing people, behaviour modification, etc.
- Perception and the factors which influence a person’s view of the world around them.
- The learning process.
- Theories related to the marketing of goods and services.
- Processes of memory, including short term, long term, forgetting.
- Understanding motivation and how it effects human behaviour.
- Methods of personality assessment.
- What is attitude? How is attitude formed?
- The influence of socialisation and culture
- Organisational structure and communications systems.
- Leadership and employee motivation.
Course Work
- Assignment 1 (20%): Assignment on organisational behavour, e.g., leadership, communication, organisational culture.
- Assignment 2 (20%): Research and analysis on a behaviour topic such as perception, learning, motivation, personality, atittude, etc. company/product.
- Written theory test (60%).
Duration/Start
Tuesday, 7pm – 10pm, 12 weeks
Entry Requirements
FETAC Level 4, Leaving Certificate or Leaving Certificate Applied, mature students with relevant work or life experience.
Fee
€425